Mobile App Download Statistics & Usage Statistics 2025
Sensor Tower reports only unique downloads per user account, excluding app updates, re-downloads, and installations on multiple devices by the same user. In contrast, data.ai includes these additional activities as well as downloads from third-party Android stores and a broader geographic scope, resulting in substantially higher total counts. As a result, Sensor Tower’s numbers better reflect new user acquisition, while data.ai’s encompass all market activity and total engagement. So, before you can get people to download your app, you should undertake the necessary research. To get you started, I’ve compiled the most essential mobile app download statistics for 2024. Just schedule a call with us to see how easy the process is.
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Dating apps are a lot more popular with men than women, with 67.4% of Bumble’s user base being male. The results are almost the same with Tinder, with 72% of its US userbase being male too. This may come as a shock, but an average smartphone owner will have more than 80 apps installed on their phones. However, they will only use 30 apps every month and up to 9 apps daily. Whether through in-app messages, newsletters, or content updates, your strategy should aim to nurture habits and spark interest. A thoughtful engagement loop can turn casual users into loyal ones.
Daily App Usage Breakdown
And since mobile usage and app usage continues to rise every year, so will the value of the mobile app industry. Whether it’s from the Google Play Store, the Apple App Store, smaller app stores or direct downloads, it seems we can never have enough apps installed on our phones. Consider this guide your go-to resource for understanding; this is a guide that is regularly updated every quarter. To ensure information in the mobile app industry regarding downloads, usage, and revenue are up to date.
Apps stats show that from September 2019 to September 2020, retailers saw a 45% in-app revenue increase. The biggest revenue surge occurred during the lockdown in Q when revenue grew by 44% compared to Q1 2020. 86.5 million US consumers say they used on-demand services at least once in their lifetime, while 45 million US adults https://bcgamedownloadandroid.com/ said they had offered services in the on-demand market. Additionally, 51% of people who offered their services said that their financial situation had improved since. The US online marketplace is the most lucrative market of all on-demand services.
Marketers and business owners must understand mobile app market trends and consumption statistics worldwide. One of the biggest challenges app developers face is user retention. Merely achieving a download is not enough—app profitability hinges on sustained user engagement. Unfortunately, many apps experience significant churn, with users abandoning the platform soon after downloading.
- We will analyze it and see what kind of mobile application, in which regions of the world, can be used.
- Just a fraction of people are willing to pay for downloads.
- Even if the mobile app industry has become crowded, it still has the potential to boost your business.
- The $10 difference per average order value shows that mobile shopping apps are the future of online shopping.
- The age group takes third place with an average of 93.6 hours of monthly app usage, while year-olds use apps for 75.6 hours.
- Apps statistics show that the dating app market leader is reported to have 468 million registered users, while at least 60 million of them are monthly active users.
These two seemingly simple actions are what inspired me to write this guide. Sure, we know that people are using apps more than ever before. But that’s just barely scratching the surface in terms of the available data on this usage. Experts predict that almost 73% of all online sales will be generated by mobile retail commerce this year. This is an increase of 23.7% compared to 2017, when m-commerce generated 58.9% of all retail e-commerce. Others don’t provide enough guidance, leaving users stuck and frustrated.
However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app. This could be a category that tablets will continue to control in years to come. The average person uses 9 mobile apps per day and 30 apps per month. But unless you’re planning to build a new app from scratch, you’re probably not going to have a game.
Besides gaming apps, there is an impressive trend among non-gaming apps led by categories such as Entertainment and Lifestyle boosted with subscription-based monetization. According to Statista, mobile app revenue worldwide in 2025 is projected to be more than $522 billion as compared to about $404 billion in 2021. This shows an outstanding CAGR (Compound Annual Growth Rate) of 29.21%, indicating that this market has high growth prospects.
From app downloads and engagement to omnichannel ads served, understanding the end-to-end digital journey has never been easier. According to app usage statistics, India is the country with the biggest number of new app installs with over 6.8 downloads. The US takes second place in worldwide app downloads with 3.4 billion new installs in Q1 2021, followed by Brazil, with roughly 2.8 billion first-time app downloads. According to app sales statistics, only 20% of shopping carts end up abandoned on mobile apps. By comparison, the shopping cart abandonment rate for mobile sites is 97%, with slow-loading websites further increasing the abandonment rate by 75%. The reason for this is that mobile apps allow their users to store their customer information on their profiles.
Even though the number of downloads may have spiked initially, you’re having trouble turning a profit because not enough users are using the software. It’s a prevalent issue that I encounter while offering app owners advice. As you recently discovered, using a mobile app after downloading is not assured. If your app has already been released onto the market, some of you may already be aware of this. Over 62% of the 80 apps that the typical smartphone user has on their device are not used on a monthly basis.