You can quickly analyze your site’s topical authority with this handy spreadsheet. Problems you can solve with your products, services, or content. This means that they make valuable keywords to optimize your site around. Secondly, you can run site audits to catch and fix technical SEO problems like broken links and slow page speeds. Which lets you keep track of your local business’s rankings down to the street level. Following an SEO checklist makes it easier to keep track of what you need to do to boost your site’s performance.
It Helps You Fix Your Site’s Issues
And make sure your most important pages have a good number of links pointed to them. The Pro version of All in One SEO includes a handy Link Assistant. This will display a list of orphan pages and for all content, make recommendations for internal links. Additionally, links help users find related content on your site. Naturally, when a new post is published, it’s an orphan page to start with. If your page is targeting a specific term or phrase, make sure to include it in the URL.
That’s why Google takes load times into account when ranking pages in search results, and why we include page speed optimization with our on-page SEO services. When it comes to on-page SEO, keywords play a critical role in improving your online visibility. On-page SEO (also called on-site SEO) is the practice of optimizing webpages to rank higher on search engines. It includes optimizations to visible content and the HTML source code. If you want to improve your search engine rankings in 2025, you need to get backlinks. On-page SEO is a term that covers numerous strategies applied on a web page to improve its ranking within search engine results.
- These on-page SEO elements will collectively have a major impact on your website’s rankings.
- That is why it’s essential to ensure images have been optimized through compression.
- The comparison table below shows the key differences between on-page SEO and technical SEO in an easy-to-understand format.
- This can be achieved by adopting a hierarchical site structure, often visualized like a tree with the homepage at the root and branching into categories and subpages.
- Shopify only allows a single subfolder per collection or product, so you can’t add much depth to your site structure.
- It’s an important ranking factor, as websites with faster page speed have better user engagement and higher conversion metrics.
So I should be able to get at least a handful of the same links they have. Specifically, we’re going to tap SEO Anomaly into 3 link building strategies that are working really well right now. So our designer made a simple visual that makes this concept easy to understand. I don’t know about you, but I have a hard time picturing 27.8 billion anything.
Using alt tags makes your content accessible to everyone browsing your site. Tools like Semrush, Moz, and Ahrefs offer features for keyword research, content optimization, and performance tracking. Using these tools can streamline the on-page optimization process and provide valuable insights for improving your content. Plus, if you’re covering any topic, you’ll naturally include keywords related to that topic throughout the content. According to Google, title tags still “help a lot” with your rankings.
Plus there’s a good chance you’ll occasionally experience stock shortages for your most popular products, especially around key shopping events like Black Friday and Cyber Monday. Additionally, you may need to maintain a clear site architecture. Before adding new pages, take time to plan where each page fits within your website’s categories, subcategories, and overall structure. This will make sure that every page has a clear place and is properly linked from relevant sections of your website. Your sitemap serves as a blueprint for search engines, laying out all of the pages that you want to be crawled and indexed.
Debunking the “duplicate content penalty” myth
Furthermore, you’ve got to create URLs that are easy to read, short, simple to understand, and that contain the keyword that you’re targeting. Now, I know creating image alt tags can take some time and seems like a tedious process, but luckily there are AI tools that you can use to automate this process completely. A common practice is to use the target keyword as close to the beginning of the title tag as possible. The closer your target keyword or phrase is to the start of the title, the better. Remember, you want to create content that is user-friendly because user-friendly articles perform well in search engines.
Evaluate your website for SEO to identify and prioritize site errors, like slow loading times. A web developer, SEO firm, or tech-savvy staffer can help with advanced SEO techniques, such as optimizing JavaScript and CSS to improve page rendering speed. The first is the checklist template that you can customize to your liking. You can print it out or make a copy of the Google Doc to use when publishing pages or running content audits. Heading tags also enable Google to surface your page in results for more specific queries related to the page, allowing you more opportunities to appear on the first page of Google. The biggest thing to remember with headings is to make sure they’re descriptive.